Since 2015, we have the vision that playing games can create memorable moments and instantly allow people to bond with each other. We also firmly believe these games can become a powerful tool for a brand that wants to interact with a consumer. We are a team of passionate people driven by the fostering of emotions.

7994, 17e avenue,
Montréal QC H1Z 3R3
(514) 673-9052
info@jeuxspin.com
 

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Spin Games / Blog
Jeux Spin becomes Spiniko (new name and logo)

Jeux Spin is now SPINIKO!

PRESS RELEASE – FOR IMMEDIATE DISTRIBUTION Spiniko, formely known as Jeux Spin A new identity with the same mission: connecting people through play. January 2026. After more than a decade of bringing high-energy experiences to thousands of participants across Quebec and Ontario, we’re excited to announce our official transition to a new name: SPINIKO. This rebrand marks the natural next step for a company that has grown, since 2015, into one of Canada’s go-to leaders in event entertainment. “SPINIKO feels more dynamic — it’s a made-up word, just like most of the games we create. It’s bolder, more distinctive… and it represents who we are.” – Gabriel Desbiens, co-owner Why SPINIKO? Three key pillars guided our choice: Creativity – A name that echoes the inventive spirit behind what we build. Cohesion – The “Ko” evokes teamwork, togetherness, and shared fun. Continuity – “SPIN” remains at the core — a part of us for more than 10 years. What’s changing… and what won’t change! Starting in 2026, the SPINIKO brand will extend across all our services, including: Creativity – A name that echoes the inventive spirit behind what we build. Cohesion – The “Ko” evokes teamwork, togetherness, and shared fun. Continuity – “SPIN” remains at the core — a part of...

bonheur au travail

Team building for more happiness at work

Boosting your team's happiness with a team building activity? According to Salesforce’s 2018 BVA survey, 59% of employees consider workplace well-being their top priority. It’s no secret that happy employees are more productive, creative, and loyal. So it makes sense to keep them in that state of mind, right? That’s why team-building activities and corporate events have become an integral part of workplace culture. These are the moments when people connect and get to know each other in new ways. The event industry, however, must constantly innovate with fresh concepts, unique venues, and creative experiences. Corporate events can often feel repetitive, and with new technologies becoming an essential part of everyday life—both at home and at work—companies are looking for ways to stand out. Are digital tools the ultimate solution for delivering truly memorable experiences? Whether it’s a seminar, corporate party, or team-building session, digital experiences are transforming traditional events. Photo walls, urban scavenger hunts, VR experiences, holograms, and digital escape games are now leading trends in team building. “New technologies have revitalized corporate events, making them more dynamic, flexible, and spectacular,” says Stéphanie Boutin, CEO of MKTG Enterprise. These tools add a whole new dimension to events, allowing participants to immerse themselves...

marketing emotionnel promotionnel

Emotional Field Marketing

In recent years, companies have dramatically evolved the techniques they use to connect with consumers, and emotional marketing is one of the most fascinating. It takes many forms—social campaigns, TV ads, print media, billboards… Today, it’s increasingly common for marketers to leverage emotions to create memorable experiences, surprise, or even challenge potential buyers. The goal is simple: make people feel something, just like a favorite book moves us or a film leaves a lasting impression. Emotional marketing is particularly powerful in field marketing campaigns, where brands interact directly with consumers on-site. That’s why major companies partner with music, sports, or entertainment events. For example, Bell Alt Télé’s collaboration with the Osheaga Music Festival aims to engage young adults and refresh the brand image by associating with a “hip” and cultural event. At Spiniko (formerly Jeux Spin), we admire this approach—but we firmly believe that beyond placing your logo on banners (the infamous “logo graveyard”), it’s essential to activate your brand in the field. Real emotional connections happen through genuine, in-person engagement, making field marketing a critical strategy. The challenge is to create organic and original interactions that spark interest and curiosity—without overtly pushing a product. And what better way to do that...